<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Impressive corporate twitter usage</title>
	<atom:link href="http://www.craighawker.co.uk/index.php/2010/03/impressive-corporate-twitter-usage/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.craighawker.co.uk/index.php/2010/03/impressive-corporate-twitter-usage/</link>
	<description>my (largely) meaningless ramblings</description>
	<lastBuildDate>Thu, 07 Feb 2013 08:53:34 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.4.1</generator>
	<item>
		<title>By: eSpares Samara</title>
		<link>http://www.craighawker.co.uk/index.php/2010/03/impressive-corporate-twitter-usage/comment-page-1/#comment-1</link>
		<dc:creator>eSpares Samara</dc:creator>
		<pubDate>Wed, 17 Mar 2010 09:13:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.craighawker.co.uk/?p=47#comment-1</guid>
		<description>Hi Craig,

I&#039;m pleased that you like our Twitter account. Running the account is the highlight of my working day. I love interaction.

On a business level we justify our commitment to Twitter as a way to raise awareness that you can &#039;fix it yourself&#039;. The majority of appliance repairs are actually quite simple and don&#039;t require a professional. For example: fitting a washing machine door seal or replacing a dishwasher spray arm.  We also have a YouTube channel dedicated to &#039;fix it yourself&#039; videos to help further this message. Our username is: esparesvideos. 

The &#039;real&#039; reason we tweet is simply that it&#039;s fun. But that&#039;s not what we tell our shareholders :)

Thanks again for the mention and I&#039;m pleased to hear that your dishwasher is okay!

Cheers,
Samara
@eSpares</description>
		<content:encoded><![CDATA[<p>Hi Craig,</p>
<p>I&#8217;m pleased that you like our Twitter account. Running the account is the highlight of my working day. I love interaction.</p>
<p>On a business level we justify our commitment to Twitter as a way to raise awareness that you can &#8216;fix it yourself&#8217;. The majority of appliance repairs are actually quite simple and don&#8217;t require a professional. For example: fitting a washing machine door seal or replacing a dishwasher spray arm.  We also have a YouTube channel dedicated to &#8216;fix it yourself&#8217; videos to help further this message. Our username is: esparesvideos. </p>
<p>The &#8216;real&#8217; reason we tweet is simply that it&#8217;s fun. But that&#8217;s not what we tell our shareholders <img src='http://www.craighawker.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Thanks again for the mention and I&#8217;m pleased to hear that your dishwasher is okay!</p>
<p>Cheers,<br />
Samara<br />
@eSpares</p>
]]></content:encoded>
	</item>
</channel>
</rss>
